Fine and Raw
Fine and Raw is a chocolate shop and espresso bar that also doubles as a chocolate factory. If you’ve ever seen Willy Wonka and the Chocolate Factory, this is the vegan version of that (but located in Brooklyn).
With all great chocolate wonderlands, there’s an origin story. Daniel is the master chocolatier at Fine and Raw. Originally from South Africa, he moved here 13 years ago to work in finance, but he was obsessed with chocolate. He began making chocolate in his loft and created the hazelnut chunky (which they still sell today). He would share chocolate with his friends and deliver his chocolate on his bicycle. People wanted more after they got the initial taste, so as a result, in 2008, Fine and Raw was born.
Four years ago, Fine and Raw found its chocolate factory home in East Williamsburg. They work with a broker that does direct trade with cocoa farmers and sources from responsible farms where workers are paid fair wages and the land is not destroyed. The cocoa beans come from Nicaragua and Uganda, and they’re roasted at 150 degrees Fahrenheit (which is what defines “raw” chocolate), giving it a creamy, fruit, bright flavor (and higher protein content than regular chocolate).
The beans are then spun in this machine for days until the chocolate is smooth. This is also the step where the sugar and cocoa butter are added.
Fine and Raw does not use any refined sugar, only fairtrade and organic coconut sugar (or agave for the chocolate bars). The chocolate is then poured into trays to cool, cut, and any toppings are added by hand.
Finally, the chocolate gets hand wrapped and packed in foil, packaged, and stamped all by hand.
The packaging is recycled, the inks are non-toxic, vegetable based, and the art on the packaging is designed by Daniel’s friends, each flavor featuring a different cowgirl.
At this point, the chocolate is ready to eat and any extra chocolate is stored in the chocolate vault (a whole vault of chocolate, isn’t that a dream come true?).
Fine and Raw’s physical space used to be an old garage and then converted into a loft, factory, and chocolate shop. All the furniture is salvaged and Daniel’s original delivery bicycle is stationed in the front of the store. The space can be rented and with all the furniture on wheels, it can be transformed into a festive place. Think: dance floor in the back with a DJ, the coffee bar turning into an actual bar, and the staff (full of creative artists and musicians) celebrating life the way its meant to be enjoyed.
Now for the chocolate itself, there’s no dairy milk and no non-dairy milk - the chocolate is just creamy because of the way it is made.
The most popular bars are the Almond Chunkys (essentially a giant almond butter truffle), Hazelnut Chunkys (tastes like Nutella), and the sea salt bar (half raw, half roasted - roasted chocolate is roasted at 190 degrees instead of 150 degrees).
There are also seasonal flavors like matcha truffles and drinks like hot chocolate (with almond or soy milk). Fine and Raw also serves coffee from Toby’s Estate and the space is perfect for chocolate lovers everywhere.
You can get Fine and Raw at this physical storefront, online, or through Whole Foods, and vegan shops across the country.
Fine and Raw
288 Seigel St, Brooklyn, NY 11206